Highest Common Denominator Media Group is a Brooklyn- and Dallas-based film company that has produced some inspiring projects. The Farm: 10 Down, which re-examines the lives of six inmates in Louisiana’s maximum-security Angola prison, 10 years after HCD’s award-winning The Farm first introduced us to them, premiered on the National Geographic channel on Tuesday.

Before the film premier, we worked with HCD to do some serious spring cleaning to their existing WordPress-powered web site. We audited the site, rewrote large portions of their custom theme, cut the number of plugins used on the site by more than half, removed and secured some potentially dangerous code, and worked with HCD to help them better understand how to manage their site.

Thanks to Bad Feather for the introduction! We look forward to continuing our work with HCD, helping them make more proactive and forward-thinking changes to their web sites and online tools, and generally support them in their mission of telling compelling stories that inspire us to action.

Remember Arnold Schwarzenegger the body builder? Photographer-turned-documentary film making legend and founder of White Mountain Films George Butler introduced Arnie to the world with his 1976 film, Pumping Iron.

Butler has produced a great body of film and photography work since, and the old WMF website was not doing it justice. We took their existing branding and created a minimal layout to showcase their portfolio, film stills and photos. Under the hood, we gave the code an audit and overhaul for accessibility, search engine optimization, and ease-of-maintenance.

Keep an eye on whitemountainfilms.com for films on subjects as diverse as the ancient and thought-to-be-extinct Ivory Billed Woodpecker, and the ancient and soon-to-be retired football coach Bobby Bowden.