We built a web site for the Voluntary Universal Healthcare Identifier project (VUHID; pronounced “view-hid”) a year and a half ago. Since then, Global Patient Identifiers, Inc (GPII) was formed as a parent company for VUHID.

Working with Bad Feather, we created a new identity and logo for GPII, updated the VUHID logo for visual consistency, and reworked the web site to be the combined home for both GPII and VUHID. See the new GPII identity, and the latest on the VUHID project, at gpii.info.

Through VUHID, GPII hopes to improve healthcare through a slew of benefits to all the related stakeholders, while taking privacy concerns very seriously.

Keep up the good work, GPII!

Boston-based RxCreative, the brainchild of my friend J Emerson Kohler, works at the crossroads between medicine and entertainment. Got a drab medical presentation that you need to spice up? Need some “fact-checking” for your hospital-based TV series? Talk to RxCreative!

We recently helped RxCreative establish a brand identity, complete with business cards and other print material, and develop an online presence at rxcreative.com. Bad Feather handled the branding, and we built the site. Medical Narratives. Narrative Medicine. RxCreative.

We’ve known Dr. Emily Cooper at Seattle Performance Medicine for years. And most of that time we’ve been nagging her to rebuild her web site… Well, we finally pulled it off!

This one was a collaboration with Heather at Bad Feather. Heather worked with Emily to develop SPM’s new branding and logo, and design the graphics for the site. We then built the new spmedicine.com. The site is clean and elegant, establishes SPM’s new visual identity, and finally gives an accurate representation of SPM’s work! And with this modernization, the site has moved forward in leaps and bounds in terms of search engine optimization, accessibility, and ease-of-maintenance.

We don’t like to brag, so we’ll let Emily speak for us. We were pretty flattered when she said “This is the best thing I have done for my business!”. Check out the new online presence for Seattle Performance Medicine at spmedicine.com.

We worked with Parker Dockray to rebuild the Women’s Health Rights Coalition web site back when she was executive director there, and we’re proud to have just finished a site for the organization she joined recently, the California Coalition for Reproductive Freedom.

The new CCRF site is a lean, clean online “brochure” to replace the organization’s previous broken placeholder page. The code is easy to follow, and Parker’s stepping up to the plate (again) to do her own manual maintenance of the site.

Rhys and I are grateful that we can do creative work and provide simple, powerful tools for organizations like CCRF, to help them continue their own great work.

We’re proud to be working with a private group that’s developing a Voluntary Universal Healthcare Identifier (VUHID) system in the U.S. (As in, get knocked out while cycling in Washington, and have the doctor be able to easily access your medical history from your primary physician in New York!)

We’ve been working on the VUHID logo and branding, and just launched an initial, “brochure”-style site at vuhid.org. We’ll be helping with further web presentation and documentation efforts as the project evolves.

Check out the site and read more about the VUHID system at vuhid.org.