We're proud to be working with a private group that's developing a Voluntary Universal Healthcare Identifier (VUHID) system in the U.S. (As in, get knocked out while cycling in Washington, and have the doctor be able to easily access your medical history from your primary physician in New York!)
We've been working on the VUHID logo and branding, and just launched an initial, "brochure"-style site at vuhid.org. We'll be helping with further web presentation and documentation efforts as the project evolves.
Check out the site and read more about the VUHID system at vuhid.org.